DELLLALO has long been known to be a great source of authentic Italian ingredients, but the packaging design was inconsistent across the product range, and was not always successful. This sample of the packaging and branding redesign gave a modern twist to the distinct Italian flavor that Delallo has, and refreshes the visual presence of their products on the shelf.

SPECS

typography

ariana pro

p22 allyson pro

p22 stickley pro

color

#f4f3f2

0%, 0%, 1%, 4%

#000000

0%, 0%, 0%, 100%

#ff3636

0%, 79%, 79%, 0%

Each label design features my own hand-painted illustrations of the ingredients included in the product. These illustrations make it easy for the customer to understand the nature of the product at first glance. These illustrations are paired with delicate and bright typography that is cohesive across all of the designs.

DELLALO

Packaging and branding